L38 – alternative financial service

The company's request was to form the image of a premium financial service. Therefore, we have restarted the brand's Instagram and developed a new communication logic.

Problems

• Lack of a promotion strategy
• The company re-branded itself — this has led to low recognition in the market
• New Instagram profile — no audience and no content for posts

Our solution

• Prepared a strategy of communication in social networks with a focus on the premium audience

• Developed a visual concept for social networks

• Wrote scripts for TikTok videos

#SMM #analytics #promotion

Tasks

• Launch communication in social networks
• Create a premium image
• Increase audience traffic to brand platforms - online and offline

• We created unique content for Instagram

• Came up with an advertising campaign and implemented it

Result

• Image of a decent financial service for the audience of the 'Premium' and 'Business' segments
• The stereotype that L38 is a service of buying goods or a microfinance organisation was eliminated
• We attracted audience to the brand's Instagram and Telegram with the help of targeted advertising

Let's cooperate

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