Sintur

Sintur is a futsal school in Yekaterinburg, Russia. Its logo has not changed since 1997. In 2021, the founders decided to update the players' uniforms and the logo, to make them more modern

Problems:

• Outdated logo design – it doesn't feel like it's a modern futsal school
• The current logo doesn't reflect the values of the school: team spirit and succession of generations

#graphic_design #branding

Tasks:

• Create several logo concepts and come up with a flag
• Make the main symbol of the club modern, but preserve
the continuity of generations
• Develop souvenir and printing products

Solution:

• We discussed the ideas with the founders of the school and immersed ourselves in its values and history
• Developed 6 logo concepts — from simple and minimalistic to multi-level ones
• Thought over the design of the new uniforms (T-shirts, hoodies and scarves)

Our suggestions:

Client's choice:

Result:

• The accent of the logo is the letter C, which forms a circle. It symbolises endless movement and dynamics

• The logo illustrates team spirit and continuing development. In the new version of the logo, we have combined a tribute to traditions and love for a big thing - football

• Blue is the color of trust, reliability and honesty. It embodies serious business and conservatism: what people are used to associate football with

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