/ MyGig

White Elephant

'White Elephant' is a real estate agency that picks luxury villas
and apartments in Thailand, and then helps you to buy them.
Interesting fact: this property can be bought for cryptocurrency
B2U Agency
#targeting_adv #design #motion-design #copyright
Tasks:
• Create a 'working' media plan
• Develop a strategy for launching targeted advertising
• Launch advertising and attract an audience who wants to buy real estate abroad by cryptocurrency
Problems:
• Before our cooperation, the real estate agency wanted to reach a new audience —
the one that uses cryptocurrencies. But there were no ideas on how to hook this segment
Solution:
• Created a strategy for launching an advertising campaign
• Developed creatives with memes about the crypt
• Made people using cryptocurrencies interested in buying a real estate in Thailand
Result:
We developed 25+ advertising creatives:
• Tested 6 advertising logics and found the optimal one that meets the customer's goals
• In creatives, we focused on the most significant USPs for the client


Result in numbers:
Plan:
– Budget: 96,000 ₽
– CTR: 0,60%
– Leads: 44
– CPL: 1 900 ₽
Fact:
– Spent: 167,000 ₽
– CTR: 0.78%
– Leads: 50+
– CPL: 2 000 ₽
We spent a little more than planned, but got good results! :)
Let's cooperate
We will make your project a case study!
© 2019-2021 B2U Agency
With love and care.
All rights reserved.
/ White Elephant
White Elephant
'White Elephant' is a real estate agency that picks luxury villas and apartments in Thailand, and then helps you to buy them.
Interesting fact: this property can be bought
for cryptocurrency
Problems:
• Before our cooperation, the real estate agency wanted to reach a new audience —
the one that uses cryptocurrencies. But there were
no ideas on how to hook this segment
Solution:
• Created a strategy for launching an advertising campaign
• Developed creatives with memes about the crypt
• Made people using cryptocurrencies interested in buying a real estate in Thailand
#targeting_adv #design #motion-design #copyright
Tasks:
• Create a 'working' media plan
• Develop a strategy for launching targeted advertising
• Launch advertising and attract an audience who wants to buy real estate abroad by cryptocurrency
Result:
Result in numbers:
• Tested 6 advertising logics and found the optimal one that meets the customer's goals
• In creatives, we focused on the most significant USPs for the client
Plan:
– Budget: 96,000 ₽
– CTR: 0,60%
– Leads: 44
– CPL: 1 900 ₽
We developed 25+ advertising creatives:
Fact:
– Spent: 167,000 ₽
– CTR: 0.78%
– Leads: 50+
– CPL: 2 000 ₽
We spent a little more than planned, but got good results! :)
Let's cooperate!
We will make your project a case study!
© 2019-2021 B2U Agency
With love and care.
All rights reserved.