Smartphone Rental Service
Zaprosto is a smartphone leasing service with artificial intelligence. Before our collaboration, the project had no digital advertising.
We have developed and implemented a promotion strategy, made some changes in the landing page
and successfully attracted users to the site by
receiving applications for smartphones.
• New product in the service market
• Low financial literacy of the target audience
• Tight deadlines for website development and launch _of an advertising campaign
•Lack of CustDev research
• We analysed the current landing page and identified problem areas
• Created an intuitive landing page and illustrations for it
• Wrote a product promotion strategy
• Developed ad creatives aimed specifically at citisens of the CIS countries and people with low financial literacy
#UX/UI_design #graphic_design #illustrations_creation #analytics #promotion
• Strengthen the landing page to increase conversions on the site
• Develop ad creatives to promote the product
• Start the ad campaign in social networks and contextual advertising
to receive applications for smartphones
We attracted 197 applications in 2 weeks
and lowered the average cost of one application to 734 rubles
– the launch efficiency turned out to be 115% higher than was planned on KPI
We will make your project a case study!